

"Equila Co. was inspired by our own practice of retreat – a space to reflect, reset, and realign. We wanted to create a destination where others could experience the same clarity and renewal."
- Jace Graham | CEO & Founder
HOSPITALITY
Who We Are I Equila Co.
Equila Co. is the hospitality vertical of Rising Phoenix, created from Jace and Hilary Graham’s shared belief in the power of intentional retreat. For years, Jace has taken solo retreats to reset, recharge, and gain clarity away from the noise of daily life. Together, Jace and Hilary also carve out time each year for couples’ retreats – a chance to reflect, realign, and set goals across every dimension of life.
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That practice sparked the inspiration for Equila Co.: a place intentionally designed for executives, teams, couples, and individuals to step away from the noise, recharge, and return with renewed focus and energy.
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We are currently developing our flagship location in East Texas, chosen for its natural beauty, accessibility, and potential to offer immersive, restorative experiences.
Our Approach
Design with Purpose
Distinctive, design-forward A-frame cabins that are simple, refined, and blend seamlessly with the landscape.
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Spaces for Renewal
Private escapes for individuals and couples, as well as collaborative settings for executive retreats and off-sites.
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Curated Environments
Natural beauty paired with intentional features such as gardens, water elements, and communal gathering halls.
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Sustainability & Scalability
Rooted in thoughtful land stewardship and designed to expand into future destinations with the same ethos.
Our Mission
Equila Co. exists to create destinations that inspire connection – to nature, to each other, and to oneself. Each property will be a canvas for adventure, reflection, and meaningful experiences, rooted in thoughtful design and sustainable practices.

Stay updated on our flagship launch.
